Snapchat is a creative and innovative picture messaging and multimedia application that was developed by Bobby Murphy, Evan Spiegal and Reggie Brown. They were all former students of Stanford University and they created the company Snap Inc. which was originally known as Snapchat Inc. The main idea or Snapchat was to allow pictures and messages to be available for a brief time before they are no longer accessible. The original design of the system was started by Reggie Brown to be submitted for one of Evan Spiegal’s classes where he studied with his major in product design. The project originally started off being called “Picaboo” which would allow the user to create a selfie app that allowed users to share images that were explicit, wouldn’t last long and then would be self-deleting.